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Zameen

About Zameen

Clothing can carry a sense of place.

The ZAMEEN emblem: a globe and compass star above landmarks from around the world, with the words Different roots. Same ground.

Zameen — ground

Zameen is the Hindustani word for ground — the land under your feet, and the place you come from.

We make statement jackets that take their visual language from specific places: their architecture, landscapes, craft traditions and patterns. Each jacket is a chapter, and each chapter is a translation — from a place we have studied into a garment you can wear.

A translation is never the original. So we name our sources on every product page, mark how close each design sits to them, and say plainly that the traditions belong to their communities — not to us.

Golden Procession Jacket, back: ink-green back panel embroidered in gold with Charminar, a Dravidian temple gopuram, the Qutb Minar and a carved temple facade on one waterline
Golden Procession Jacket, right side: sleeve with a gold sun medallion above a band of paired elephants and lotus, zardozi-inspired embroidery

Sleeve band, Golden Procession Jacket: paired elephants and a lotus in raised gold thread.

“We would rather name a place than borrow its look. Different roots — same ground.”

One Culture Jacket, front: black work jacket with tonal gold line embroidery of a portrait, a radiant sun and the Z monogram

Front, One Culture Jacket: a single-line portrait and the house Z in tonal gold.

One Culture Jacket, back: single-line gold embroidery of the Taj Mahal, Christ the Redeemer, a bell tower and a Maya stepped pyramid beneath a large sun

Design philosophy

From place to form.

  1. 01

    Research

    Understanding visual references, architecture, landscapes, craft and local aesthetics — and who they belong to.

  2. 02

    Interpret

    Turning references into a contemporary design language without inventing meanings they never carried.

  3. 03

    Build

    Translating the concept into embroidery, placement, texture and garment construction.

  4. 04

    Zameen

    A jacket that carries the visual memory of a place without becoming a costume.

Craftsmanship & credit

The standard we hold

  • Research

    Every reference starts with a place, a period and a maker. We read, look closely and note where each form comes from before anything is drawn.

  • Consult

    Designs are shown to people who know the source — craftspeople, historians, people from the place — and we listen when the answer is no.

  • Collaborate

    Where a living craft is involved, the aim is to work with its practitioners, not around them, and to say so plainly when we have not.

  • Adapt

    Motifs are redrawn for embroidery and for the shape of a jacket — without inventing meanings they never carried.

  • Attribute

    Every product page names its source, location, technique and who the tradition belongs to, with a badge that says how close the design sits to it.

Culture is more than a pattern.

Explore the collection